You didn't become a coach
to do paperwork
CoachApp takes the notebook, the spreadsheets and the five chat threads off your plate. You coach — it runs the clients, programs, food logs, schedule and money. Built by a coach who was drowning in exactly that.
Trainer app
Client app
One app instead of the whole mess
Let's do the math on your admin
Every hour spent on programs-in-Excel, food-photo chats and chasing payments is an hour you're not coaching. Drag the sliders — this is your number, not mine.
Most coaches I ask land between 6 and 12 hours a week — programs, food check-ins, scheduling ping-pong, payment tracking.
Get 10 hours a week back — then sell them
Programs built in minutes instead of evenings. Food logs and workout results that arrive on their own. A calendar that runs your day and a finance tab that remembers who owes you what — so month-end takes one glance, not one evening.
- Program builder + your exercise library — a week's plan in minutes
- Clients log food and workouts themselves; you just review
- Payments, debts and net profit tracked without a spreadsheet
Hand every client an app with your coaching inside
When your client opens a polished app with their plan, their targets and their progress charts, you stop being 'the guy from the gym with a notebook'. You're their coach, with your own tech. That's what people pay premium rates for — and stay for.
- Their program, food targets and progress — delivered under your coaching
- Clients who see their progress stay longer and refer their friends
- No more 'I'll send your plan in WhatsApp later'
Train people you never see — like you're standing next to them
Every set they log, every meal they scan, every weigh-in lands in your dashboard the moment it happens. Online clients, hybrid clients, clients on vacation — your roster stops being limited by your city.
- Live view of every workout, meal and body metric
- Spot problems and correct course between sessions, not after a month
- One extra online client pays for years of CoachApp
Up and coaching in three steps
No setup marathon, no imports, no manuals. Seriously — the trial is 14 days and most coaches are running their day on it by day two.
Add your clients
Create a profile in seconds and hand out a personal access code. No signup on their side — they open the app and they're in.
Build programs & schedule
Drag exercises from your library into programs, set food targets, book sessions. Clients see everything instantly in their app.
Track & get paid
Workouts, food logs and body metrics roll in by themselves. You review, coach, log payments — and see your profit at a glance.
One platform, every part of coaching
No 'starter tier' with the good stuff locked away. Every coach gets the whole thing.
Client management
A full profile for every client — goals, notes, progress photos, weight & body-fat trends, and streaks in one place.
Profiles · Progress · Notes →Program builder
Multi-day programs with supersets, timed blocks, %1RM loading and a reusable exercise library. Assign in a click.
Builder deep dive →Nutrition + AI scan
Clients snap a nutrition label and AI fills in calories and macros instantly. You set targets, they watch the rings fill.
Powered by Claude →Scheduling
Week, month, and day views, solo and group sessions, every booking linked to a client and program. Never double-book.
Calendar & sessions →Finance
Payments, costs, and client billing. Earnings, expenses, and net profit with a clear monthly breakdown.
Payments & reports →Client app
Your clients get their own beautiful app to log food, run workouts, and track progress — free for them, forever.
Food · Workouts · Progress →Built for both sides of coaching
A powerful workspace for you, a dead-simple daily companion for your clients — perfectly in sync.
The trainer workspace
Your roster, programs, calendar and money in one clean dashboard — desktop at home, phone on the gym floor.
- Clients, programs & exercise library
- Scheduling, finance & coaching notes
- Light & dark, desktop & mobile
The client companion
Everything your clients need to stay on track between sessions — and it costs them nothing.
- Food logging with AI label scanning
- Guided workout execution & history
- Weight, body-fat & progress tracking
Here's the whole offer — judge for yourself
Everything below is included for every coach. No tiers of crippled features, no 'contact sales'.
- Full client CRMEvery client's goals, history, photos, notes and progress on one card — nothing lives in your head anymore.
- Program builder + exercise libraryA week of programming in minutes. Your Sunday evenings, returned.
- A polished app for every clientFree for them, premium look for you. This is the thing clients show their friends.
- AI nutrition trackingClients photograph a label, AI logs the macros. Food diaries they actually keep.
- Scheduling — solo & groupYour whole week on one calendar, every session linked to a client and a plan.
- Finance that runs itselfWho paid, who owes, what you actually earned this month. One glance.
- Online coaching toolkitLive logs, remote check-ins, progress you can see from anywhere. Grow past your city.
That's one training session. If CoachApp doesn't free up at least one billable hour a month, fire it.
I'm opening CoachApp to the first wave of coaches at $99 a year — about $8 a month — and your rate never goes up as long as you stay. When the founding spots are gone, yearly pricing moves to around $200. Founding coaches also get a direct line to me for feature requests.
Six weeks to prove it — or your money back
14 days free
The full platform, every feature, no card. Add real clients and run real weeks on it.
30-day money-back
Pay for your first month or year, and if within 30 days you don't feel it saving you time — say the word. Full refund, no questions, no forms.
Your data leaves with you
If you ever go, I'll help you export everything. Your clients and your business are yours, not mine.
Worst case: you spend zero dollars and six weeks. Best case: you never open that spreadsheet again.
Why I built this
I'm a coach. For years my 'system' was a paper notebook by the squat rack, three spreadsheets and chats full of food photos. Sunday evenings went to writing programs, month-ends to figuring out who had actually paid.
CoachApp is everything I wished I had: my clients' training, food, schedule and money in one place — with an app my clients genuinely like opening. I built it for myself first. Then other coaches started asking for it.
If it saves you the hours it saves me, it's the cheapest employee you'll ever hire. And if something's missing — write to me. I'm a small team and I ship fast.
Don't take my word for it
A few of the coaches already running their week on CoachApp.
"I used to lose my Sunday to writing programs. Now it's 40 minutes with the builder and I'm done. That alone pays for the year."
"My clients think I hired a dev team. I raised my rates two months in and nobody blinked — the app makes it feel obvious."
"Half my roster is online now. Food logs and set-by-set history mean I coach them like they're in the room with me."
Try everything. Risk nothing.
14 days free, then a 30-day money-back guarantee. Worst case you've spent two minutes signing up. Best case, you get your evenings back.
Start free — 2 minutesFair questions, straight answers
No. You create their profile and hand them a personal access code — they open the client app in a browser and start logging. No accounts, no app-store downloads, no payments on their side. Ever.
Simple: after your free 14 days, if you pay for a month or a year and decide within 30 days that it isn't for you, tell me and I refund the payment in full. No forms, no 'exit interview'. I'd rather refund you than have you pay for something you don't use.
The first wave of coaches gets a full year of CoachApp for $99 — and keeps that yearly price for as long as they stay subscribed, even after standard yearly pricing moves to around $200. It's my way of rewarding the coaches who join early and help shape the product.
That's half the point. Clients log workouts set by set and scan their food, and it all lands in your dashboard in real time. Many coaches run fully online or hybrid rosters on CoachApp — the client's location stops mattering.
Every trainer gets a fully isolated database — your clients, programs and finances are never mixed with anyone else's, never sold, never used for anything but your coaching. And if you ever leave, I'll help you export everything.